Transformative Growth: How a Private Christian School Achieved a 27% Boost in Enrolments With DevelopmentPro.
Client Background:
A private co-educational Christian school located in a bustling outer suburban area of Melbourne Victoria Australia, known for its rigorous academic programs and commitment to holistic student development. Despite its esteemed reputation within the local community, the school now faced challenges in maintaining consistent enrolment numbers amidst increasing competition from other local private and public schools.
Challenges:
Declining enrolments over several years was impacting the school's revenue streams and its ability to invest in program development, infrastructure improvements, and extracurricular activities. To address these challenges, the school sought a comprehensive solution to enhance its enrolment strategy and attract students from more diverse backgrounds.
Implementation of DevelopmentPro Growth Framework:
The school partnered with AlumGrow to implement its DevelopmentPro Enrolments Growth Framework, our tailored program offering strategic marketing insights, coaching and systematic engagement tactics designed to boost enrolment numbers.
Module 1: Enrolment Marketing Fundamentals: The school's marketing team underwent ongoing coaching and mentoring on foundational marketing principles, market segmentation strategies, and digital advertising techniques to inform enrolment marketing strategies.
Module 2: Customer Research and Brand Growth Strategies: DevelopmentPro provided guidance on conducting comprehensive customer research, identifying target demographics, and developing compelling brand messaging to resonate with prospective students and parents.
Module 3: Customer Engagement Tactics: Leveraging insights from DevelopmentPro, the school implemented new and more systematic customer engagement tactics, including events, targeted campus tours, enhanced digital engagement, segmented advertising approaches and student ambassador programs, to attract and convert prospective families.
Outcomes:
Testimonial:
DevelopmentPro's Enrolments Growth Framework has been instrumental in our school's efforts to significantly boost enrolment numbers and attract students from more diverse backgrounds. Through their comprehensive program and expert guidance, we've witnessed remarkable growth in enrolment enquiries and improved conversion rates in a relatively short amount of time. DevelopmentPro's strategic and systematic approach has positioned us for continued success in attracting and retaining students, supporting our College's long-term viability and growth in a very competitive local education market.
- M. L. Manager, Admissions
AlumGrow Consultancy Pty Ltd
MELBOURNE AUSTRALIA
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