Our Results

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As a senior thought  leader and practitioner in the advancement and marketing industries for over twenty years, our Director Alastair Lee is an industry pioneer, compiling a sustained track record of multi award-winning work that has set industry standards globally. Here are just some of his success stories...

• Solicited the first six figure private donation to support School scholarships - the largest single donation in recent School history
• Attracted over $80,000 in new corporate sponsorship to support key School initiatives
• Initiated and devised inaugural digital marketing campaign  that achieved a 62% increase in enrolment applications 2018
• Initiated and implemented School rebrand and marketing approach resulting in:
• 40% growth in Open Day/Tour mornings attendances
• 4.5% growth in enrolments
• 70% growth in social media engagement
• 15% growth in alumnae engagement 

• Delivered global 125th anniversary alumni celebration events program attracting 33,000 attendees over 250 events in 2015, with new media coverage worth $365,000
• Initiated and delivered inaugural Alumni Welcome Home Week (homecoming) with 150 events in 10 days attracting 23,000 alumni (largest scale homecoming event in national higher education history) - the program was also nominated for a CASE Gold Award
• 50% growth in alumni donations and 10% growth in alumni donors
• 86% alumni satisfaction rating
• 40% growth in alumni engagement
• 45% growth in event attendance
• 25% growth in contactable alumni
• 30% growth in readership of alumni communications
• 60% growth in alumni social media engagement
• Attracted over $120,000 in new government and corporate sponsorship for advancement programs
• Vice-Chancellor’s Award for Learning and Teaching Programs for the Career Mentor Program 2017

• Founded Deakin's international award-winning Advancement Program in 2004
• dKin alumni magazine winner of global CASE Gold Award for Annual Magazines
• 75%+ excellent alumni satisfaction rating 2011-2014
• Devised and implemented Deakin's inaugural Annual Appeal 2007
• Devised and launched University’s inaugural professional development webinar series 2013
• Devised and launched multi-award-winning online Career Mentoring Program 2011
• Devised, managed and delivered over 1000 marketing and advancement events globally on behalf of the University
• Growth in contactable graduates from 0% to 70% from program launch in 2004 to 2014
• Two Vice-Chancellor's Awards for Outstanding Contribution to Communication, Marketing and Positioning, 2011 AND Delivering Effective Partnerships, 2011
• Pro Vice-Chancellor (Development) Award for Outstanding Performance Toward Marketing the Advancement of Deakin University’s Core Commitments to Rural and Regional Engagement, Continuing Education and Lifelong Learning, and Equity and Access, 2005 
• Vice Chancellor’s Award for Outstanding Contribution to Teaching First Year Initiative Program, 2003