Case Study 1 : DevelopmentPro Growth Framework

Client Background: 

A private co-educational Christian school located in a bustling outer suburban area of Melbourne Victoria Australia, known for its rigorous academic programs and commitment to holistic student development. Despite its esteemed reputation within the local community, the school now faced challenges in maintaining consistent enrolment numbers amidst increasing competition from other local private and public schools.

Challenges: 

Declining enrolments over several years was impacting the school's revenue streams and its ability to invest in program development, infrastructure improvements, and extracurricular activities. To address these challenges, the school sought a comprehensive solution to enhance its enrolment strategy and attract students from more diverse backgrounds.

Implementation of DevelopmentPro Growth Framework: 

The school partnered with AlumGrow to implement its DevelopmentPro Enrolments Growth Framework, our tailored program offering strategic marketing insights, coaching and systematic engagement tactics designed to boost enrolment numbers.

Module 1: Enrolment Marketing Fundamentals: The school's marketing team underwent ongoing coaching and mentoring on foundational marketing principles, market segmentation strategies, and digital advertising techniques to inform enrolment marketing strategies.

Module 2: Customer Research and Brand Growth Strategies: DevelopmentPro provided guidance on conducting comprehensive customer research, identifying target demographics, and developing compelling brand messaging to resonate with prospective students and parents.

Module 3: Customer Engagement Tactics: Leveraging insights from DevelopmentPro, the school implemented new and more systematic customer engagement tactics, including events, targeted campus tours, enhanced digital engagement, segmented advertising approaches and student ambassador programs, to attract and convert prospective families.

Outcomes:

• Increased Enrolment Inquiries: By implementing DevelopmentPro's Enrolments Growth Framework, the school experienced a significant 27% increase in enrolment enquiries and applications within 2 years, surpassing all previous high point benchmarks. Prospective students and families responded positively to the school's targeted marketing efforts, resulting in a larger and more diverse applicant pool, drawn from a wider geographical area.

• Improved Conversion Rates: The school's strategic approach to enrolment marketing and customer engagement led to improved conversion and retention rates, with a higher percentage of applicant students accepting offers of admission. DevelopmentPro helped this college to facilitate more meaningful connections between the school and prospective and current families, driving enrolment growth across all major entry points.

• Enhanced Market Positioning: DevelopmentPro's tailored strategies helped the school enhance its market positioning and competitive advantage in the education landscape. By highlighting its unique offerings and academic strengths, the school attracted attention from prospective families and solidified its reputation as a top-choice school in the region.

Testimonial: 

"AlumGrow's Enrolments Growth Framework produces rapid, concrete results as promised. Thanks to expert coaching and support from Alastair, our school has experienced a substantial increase in enrolment enquiries and applications. For those committed to expanding their enrolment pipeline, DevelopmentPro is an invaluable resource!"

M.L

Manager, Admissions 

Melbourne, Australia