Case Study 2 : DevelopmentPro Growth Framework

Client Background: 

An Australian mid-sized university, renowned for its research programs and student success. Despite its academic success, the university struggled with maintaining steady alumni engagement and lacked a structured and impactful fundraising approach, impeding support for academic programs and research initiatives.

Challenges: 

Limited alumni participation and fundraising revenue affected the university's capacity to invest in student scholarships, faculty research, and campus improvements. To address these challenges and enhance its institutional advancement efforts, the university sought a comprehensive framework to revitalize alumni engagement and fundraising initiatives.

Implementation of DevelopmentPro Growth Framework: 

The university partnered with AlumGrow Consultancy to implement its DevelopmentPro Alumni Relations and Fundraising Growth Frameworks, both comprehensive programs offering strategic insights and actionable strategies designed to boost alumni engagement and philanthropic support.

• Alumni Relations Growth Framework: The university's alumni relations team underwent training to establish a robust alumni engagement program foundation, focusing on database management, communication strategies, and event planning. Through DevelopmentPro, the university developed targeted engagement strategies, including alumni networking events, mentoring program, and career development opportunities, to foster deeper connections with alumni.

• Fundraising Growth Framework: The university received comprehensive coaching and mentoring on fundraising principles, donor stewardship, and campaign planning to establish a solid fundraising framework. DevelopmentPro provided guidance and coaching support on prospect research, donor cultivation, and solicitation techniques, empowering the university to identify and engage potential donors effectively. Utilising DevelopmentPro, the university developed targeted fundraising programs, including annual giving campaigns, major donor initiatives, and legacy giving opportunities, to diversify revenue streams and support various academic initiatives.

Outcomes:

• Increased Alumni Engagement: By implementing the DevelopmentPro Alumni Relations Growth Framework, the university witnessed a significant upswing in alumni engagement of 41%, with corresponding higher attendance at alumni events, increased volunteer participation, and enhanced support for academic programs and scholarships.

• Enhanced Fundraising Revenue: Through the Fundraising Growth Framework, the university experienced a substantial increase in fundraising revenue of over 32% in 20 months. Donors responded positively to the university's strategic approach, resulting in greater philanthropic support for academic initiatives, student scholarships, and campus developments.

• Improved Community Support: DevelopmentPro's tailored strategies facilitated stronger connections between the university and its broader community too, fostering a culture of giving and support particularly for some key research programs. Alumni, donors, and community stakeholders rallied in greater numbers behind the university's mission, contributing to its continued success and growth.

Testimonial: 

The DevelopmentPro Alumni and Fundraising Growth Frameworks have been a real game-changer for us. It has transformed our approach to alumni engagement and fundraising. With AlumGrow's expert guidance and ingenious DevelopmentPro program, we've seen results beyond what we thought possible. DevelopmentPro equipped us with all the tools needed to succeed. The program also ensured greater program efficiency and effectiveness, leading to greatly enhanced returns on investment for our institution. Our advancement staff have also benefitted immensely from the monthly coaching and mentoring sessions with Alastair. We couldn't recommend DevelopmentPro more highly.

- S.A. Director of Advancement